Velocity Project: Social Entrepreneurs

Velocity Project helps boost startups


Small-business owners who recently completed the city’s first entrepreneurial “boot camp” say they are ready to expand. It’s community support, however, that will help them all take the next step.

Saturday was a demonstration day for The Velocity Project, an eight-week program for business startups in Santa Fe. The city-funded project to boost local businesses was open to entrepreneurs with an established product or service, but who need help growing.

Tejinder and Juliana Ciano and Trevor Ortiz want to branch out their company, ReUnity Resources, which now picks up 1,500 gallons of used cooking oil each month from more than 30 local restaurants and resells it in Santa Fe as biodiesel fuel.

Part of their business plan is to get more area restaurants to agree to contribute used oil, and to find more clients who need the fuel. So, like the other six project participants, they had a request for the 70 people in the audience: They asked attendees to drop off a postcard about the business ( at the next place they dine.

“Let your next sopaipilla be a small step in saving the world,” Tejinder said during their presentation.


Read more in the SF New Mexican, The Velocity Project Demo Day March 2013